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Turning Point logo.png

TurningPoint Health

Brand Identity + Illustration

We were tasked with developing the brand identity (icon set, illustration style, logo, color palette, etc.) for our client Turning Point Health. We created the brand guidelines to help them implement their brand visuals moving forward. We also do ongoing brand maintenance and upkeep by creating various types of collateral (available to view upon request). ​On the client-facing side, I participated in all client feedback and presentation calls throughout the process and traveled to a production studio to art direct brand video for their app. 

Brand Toolkit

turning point brand 2.png
turning point brand 1.png

Brand Illustrations

TPD Illustrations_Health Plans.png
TPD Illustrations_Homepage Career.png
turning point web icons 1.png
turning point web icons 2.png
TPD Illustrations_About Header.png
TPD Illustrations_Careers Header.png

Brand Iconography

turning point icons.png

Website Design

I did not do the wireframing/web design for this project -- website included for context of how the visuals were implemented across the brand. 

TP website.png
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